Noticias de Planeación Estratégica
The Journal of Economics & Management Strategy
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The Journal of Strategy and Management
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The Journal of Strategy & Leadership
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Cursos online gratuitos
- Competitive Strategy In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
- Advanced Competitive Strategy In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.
- Fundamentals of Management Now you can acquire an in-depth understanding of the basic concepts and theories of management while exploring the manager's operational role in all types of organizations. Gain insight into the manager's responsibility in planning, organizing, leading, staffing and controlling within the workplace.
- Grow to Greatness: Smart Growth for Private Businesses, Part I This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.
- Grow to Greatness: Smart Growth for Private Businesses, Part II This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially. PART 1 OF THE GROW TO GREATNESS COURSE IS NOT A PREREQUISITE FOR TAKING THIS COURSE.
- Liderazgo en la innovación estratégica dentro de las organizaciones This course is intended to help you improve your ability to manage creativity, innovation and change in business, education, healthcare, government, and in any other complex organization or institution by diagnosing potential innovation failures before they can occur.
- Principios fundamentales de la estrategia de negocios In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.
- On Strategy : What Managers Can Learn from Philosophy - PART 1 The business world is at first sight a world of numbers. Accounting, algorithms, processes, quarterly figures, market shares, stock options, currency exchange rates etc. In all those areas, strong management tools exist and allow leaders to track their activities, improve their strategy, and overall run their company.
Balanced Scorecard Una herramienta para la planificación estratégica
Libros impresos sugeridos (Catálogo de Biblioteca)
Encuentra libros impresos sugeridos por bibliógrafos y profesores del Tecnológico de Monterrey. En la Biblioteca del Campus Monterrey contamos con más de 500 libros impresos que hacen referencia a Planeación Estratégica.
Strategy Concept and Process Por
Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.
ISBN: 0134588940Fecha de publicación: 1995-12-05
Competitive Strategy Por
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
ISBN: 0743260880Fecha de publicación: 2003-12-26
Strategy Safari Por
Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari - your business will thank you for it.
ISBN: 9780273719588Fecha de publicación: 2008-10-01
Built to Last Por
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked? By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
ISBN: 0060566108Fecha de publicación: 2004-11-02
Crafting and Implementing Strategy Por
This text contains the same material as in the first part of Strategic Management tenth edition, but with the addition of a section containing 19 topical strategic management readings.
ISBN: 0256241457Fecha de publicación: 1997-10-01
Business Process Management and the Balanced Scorecard Por
Business Process Management and the Balanced Scorecard shows managers how to optimally use the balanced scorecard to achieve and sustain strategic success even as the business environment changes. It exceptionally fills the gap between theory and application to facilitate the use of processes as a strategic weapon to deliver world-class performance.
ISBN: 0470047461Fecha de publicación: 2006-12-11
Planificación Estratégica
Leadership Strategies
Business Development
Revistas académicas electrónicas
Estos títulos son selección realizada por bibliógrafos y profesores del Tecnológico de Monterrey y muestran únicamente recursos electrónicos disponibles del área en la Biblioteca del Campus Monterrey.
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Certificaciones online
- Successful Negotiation: Essential Strategies and SkillsThis course provides you with a practical, holistic introduction to the strategies and skills that can lead to successful negotiations in your personal life and in business transactions. The course covers the four key stages of negotiation: (1) planning, (2) negotiating, (3) creating a contract, and (4) performing the contract.
- Scaling operations: Linking strategy and executionScaling operations: Linking strategy and execution is a five-week course dedicated to making strategic decisions that are grounded in operational reality. Together, we will study how to build and evaluate the “operating system” of the firm to maximize value. This involves tailoring the firm’s operational competencies, assets, and processes to a specific business strategy.
- On Strategy: What Managers can learn from Philosophy - Part 2This entire MOOC is based on one of my strongest beliefs: philosophy is the best tool to help managers in areas where no numbers are available. After all a strategic vision is an "idea", it is translated into a "concept", a business model is a … "model" etc. And we need to better understand what is an idea, what is a concept, what is a model etc.
