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Biblioteca Tec - Escuela de Negocios: Mercadotecnia

Revistas y journals

Recursos multiformato

Sitios de interés

LIBROS - IA en NEGOCIOS

Inteligencia Artificial Aplicada al Marketing

ChatGPT para Redes Sociales

The AI Marketing Canvas

Marketing with AI for Dummies

Building AI Driven Marketing Capabilities

Artificial Intelligence for Marketing

REVISTAS Y JOURNALS

Journal of Consumer Research

Family and Consumer Sciences

Global Journal of Management and Marketing

International Journal of Wine Business Research

International Journal of Sports Marketing & Sponsorship

Asia Pacific Journal of Marketing and Logistics

Journal of Marketing Analytics

RECURSOS MULTIFORMATO

SITIOS DE INTERÉS

eMarketing: The Essential Guide to Marketing in a Digital World

Market Research Library

Principles of Marketing

International Benchmarking APQC

Marketing tutorial and cases

Television Bureau of Advertising

Alianza por el Valor Estratégico de las Marcas (AVE)

Word of Mouth Advertising

Strategic & Competitive Intelligence Professionals (SCIP)

American Customer Satisfaction Survey

Marketing Commons